Even if it’s not the first result, I have nine strategies that I’m giving away for free and it’s bound to catch their eye. Key TakeawayDo you know how to pick the right SEO agency for you? Here’s a quick scenario to help you pick the right SEO agency for your business: your business, think of shopping for a perfect pair of shoes. You wouldn’t grab the very first pair of shoes that you saw, would you? Chances are, you’d browse through the shoe racks. You’ll keep looking to find a pair your heart is set on. And once you find it, you’ll try it on, walk around the store and see how it fits on your feet.
After learning more about your
customer base, you can start creating buyer personas. According to Hootsuite, buyer personas are detailed descriptions of fictional (or semi-fictional) persons who represent your target market. So when you craft messages or create content, you ensure that they are tailored to your buyer persona to make them more personal and compelling for your audience. And buyer personas don’t just help you in terms of messaging and content, they also help you get into the mind of your target market so you can predict their keywords. Research your target keywords Once you know who your target audience is and you’ve done the work of creating buyer personas, the next strategy to maximize your SEO ROI is to research your target keywords.
As mentioned in the previous section, having
a clear idea of who your audience is and what they need will be of huge help when coming up with keywords because you have already done the work of putting yourself in their shoes. Using WorkPlays again as an example, let’s say they craft a buyer persona, Liz, who is a CEO of a small startup company. Because of financial constraints, Liz believes that it would be prudent to not rent an office and to just rent a coworking space whenever necessary. She and her team also live nearer to Las Piñas City than they do to Makati, so they would prefer to meet in that area every once in a while.
How would Liz use Google to look for a
coworking space? Maybe she can search for “coworking space Las Piñas” since that is what fits her intent. “Coworking space” alone or “coworking space Makati” would not fit her search intent as predicted by the description of Liz’s needs. Google Search results Coworking space las pinas Since WorkPlays was able to optimize the keyword due to their knowledge of their persona’s intent, they show up as the first organic result in the Google SERPs. There are various ways to perform keyword research, and at SEO Hacker we use tools such as Ahrefs and Mangools to help us with the task.
Create informative and optimized content
Keywords are only part of the austria phone number library game, however, as it is also important to ensure that content is of high quality. Let us say that you were able to identify your customer base and you were able to come up with good keywords to use. They won’t mean much if the content you create is subpar. High quality content is integral to your SEO efforts as it attracts customers to your website, helps establish your brand, and frames you as a leader in your industry. Part of gaining people’s trust is to show them that you know what you are talking about, that you have the answers to their queries, and that you are willingly sharing those answers to your audience.
High quality content also helps you raise your
rankings quickly because people will naturally link to them and promote them. This sends a signal to search engines like Google that you are trustworthy. Always remember, although we are optimizing for search engines, people are at the core of our work. So, when people see your content as legitimately good and helpful, chances are Google will too. For example, WorkPlays has this article on maximizing a coworking space in Las Piñas City. how to maximize your coworking space in las pinas This post includes not just tips and tricks, but even the benefits of working close to home.
In reading the post, you will see that any
professional or company who is the guidelines can mainly be used as an example on the fence as to renting coworking spaces could be persuaded because the tone of the post isn’t about selling WorkPlays, it’s about helping people figure out how they can make the most of their space. This is also why here at SEO Hacker, we include high quality SEO copywriting in our SEO package. We understand that SEO is a long game, and that businesses usually already have too much on their hands for them to have to come up with high quality blog posts every week that are optimized and that they have to promote afterwards.
Build connections As mentioned
earlier, even high quality content needs resource data to get promoted. Your hard work on your blog post could get wasted if it just sits there waiting for a reader to stumble on it. Two important ways to promote content that we do is link building and its main strategy, guest posting. To illustrate, imagine you wrote a blog post on social listening and monitoring, then you shared it with a professional in the same industry, Alan, who saw it as a valuable resource.Now, let us say that Alan wrote a topic connected to yours and linked to your article.
