AI in your emailing tool
Emailing tools are also aware of the benefits of AI, which is why some of them have already included artificial […]
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Artificial intelligence in emailing: what can it help you with and how to work with it?
It may seem like artificial intelligence has only recently begun to dominate the world of marketing. You might be surprised,
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Beware of the paradox of choice
Feeling of lack People value things that are scarce. If you create a sense of scarcity in them, you
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Proof that you are worth it
Make your customers feel important and significant to you. Don’t forget about content segmentation and tailor your email
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Use psychology in email marketing, it pays off
Perception, attention, emotional reactions, decision-making, conversion… Although some of these principles may be intuitive, many are based on deep research
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Don’t forget the right calls to action at the right length
Use image compression Large image files can slow down loading and use up user data on mobile devices. Optimize
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Keep your email content short but to the point
Today’s mobile users have limited time and attention spans. To effectively reach this audience, it’s important to keep your
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How to optimize emails for mobile devices
More and more people are opening their emails on mobile devices. Optimizing for mobile is a crucial step to avoid losing potential
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A typical example of what traditional email marketing subjects look like
The principles of non-pressure marketing are completely different. No manipulation or emotional pressure. Of course, when selling time-limited events,
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Give them enough time to make a decision
According to Rob Hardy, the principle of non-pressure marketing is: Don’t force customers to buy anything from you. Tell
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Salesforce or HubSpot: Which is the best CRM? What you need to know
Salesforce or HubSpot, when we talk about CRM, are the two platforms that are mentioned the most. This is because
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What is the Google algorithm and how does it work?
Did you know that 500 million searches are performed on Google every day? Today, this search engine is one of