Make your customers feel important and significant to you. Don’t forget about content segmentation and tailor your email content to the specific needs of your customers. Personas, for example, can help.
Repetition is the mother of wisdom
Use the principles of consistency. Repeat an image, word, phrase, or symbol over time . This will help you reach your customers’ subconscious. Match the visuals and the tone of voice you use to speak to your customers. Connect the recipient’s thoughts with your brand and create a stronger connection. A welcome sequence will also help your recipients remember you.
People love stories – take advantage of it
Hearing a story has a big impact on the human brain. A good story + emotion = more attention and chances of success. Give your brand a voice. Someone who will bring you and what you offer closer to customers. Write how your product helped the lawyer database customer and emphasize that your solution is easy, fast, beneficial. Give recipients the feeling that they just need to click a button and all their problems will suddenly disappear.
Prove to your clients that your services or products are worth it. A video review from a satisfied customer , real screenshots of comments on turkey data social networks, or collecting reviews on a verified portal will help you. Don’t forget about user-generated content , which is inexpensive and keeps customers entertained.
The well-known foot-in-the-door method
You start with slow steps and end when you reach your goal. You’ve probably experienced this before. You pick up the phone and someone asks you a typical example of what traditional email marketing subjects look like what kind of phone you have. The next question is what you use it for and whether it’s still good enough for you. Eventually, you realize that a newer model would really come in handy.
In email marketing, you can use this for example for double opt-in . Once via a registration form, the second time by agreeing to a confirmation email in which you mention the benefits of your services or products.
