The principles of non-pressure marketing are completely different. No manipulation or emotional pressure. Of course, when selling time-limited events, such as selling tickets to a festival or webinar, you cannot avoid a little pressure. In other cases, however, non-pressure marketing does not force you to continue acting in a similar way. These are not ultimatums that you give to your customers, but invitations.
Traditional email subject line (ultimatum):
It’s high time to buy new fall shoes
Non-pressure email subject (invitation): How about checking out the new fall shoe collection?
Even if you lose out on higher earnings at once, it will pay off. Because the customer will gain trust in you and know that you care about their satisfaction. In the Czech Republic, no one is paying much attention to non-pressure marketing yet, but car owner database the first timid swallows can already be found . For example, this e-mail from the Dr. Max pharmacy responds to a problem that the recipient is currently solving without forcing them to buy something. It contains only one tip about the product, otherwise it provides useful advice and information.
Click on the image to get a better look at NL.
Value your customers even if they don’t become customers.
Be inspired by the rule of the famous Immanuel Kant and use it in email marketing .
“Act that you use humanity, whether in your turkey data own person or in the person of anyone else, always at the same time as an end, never merely as a means.”
Don’t treat people as a means to an end
or, figuratively, as a source of your money. Think of the golden rule, not a table with green numbers. Treat people kindly, even if they don’t end up being interested in your services. You never know when such a customer might come back to you and where they might recommend you.
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Focus on long-term results
Unforced emailing is not for everyone. It defies current marketing rules and is more of a long-term goal . If you decide to go down that path, be honest with your customers and give them enough time to make a decision. If you feel that it is not the right fit for them, say so and come up with an alternative so that the customer leaves you satisfied. They may end up leaving empty-handed, but you can be sure that they will not damage your name with a negative review and, on the contrary, will recommend you to their fA typical example of what traditional email marketing subjects look likeriends.
