When it comes to writing content such as blogs, websites, landing pages or email campaigns, many companies fall flat on their face. And that doesn’t always happen due to the quality of the writing, the topic or even the content strategy. Perhaps the main obstacle to writing content is ego.
More specifically, ego-tinged content inevitably turns off readers and ruins the engagement factor . Imagine if you were on a first date or had just met a business contact and the other person was talking only about themselves. How interested would you be in the conversation? What impression would you have of this person? Self-important? Arrogant? Only interested in themselves?
1. Nobody cares about you
This is how people feel when they click through to read uae whatsapp number data one of your posts or land on a website that feels more like a long promotional letter than something useful and valuable to them. When ego is the driving force behind the content, it will be full of “we,” “me,” and usually offers little value to the reader.
Fortunately, when it comes to your content, putting ego aside allows readers to be interested in what you have to say, and that can be achieved with a few simple tips. Below are five tips to get you moving in the right direction:
Sound harsh? Don’t feel bad because your spouse, kids, and mom do care. However, if you want to take the ego out of your content, you’ll need to look at why people if you want to know the highest number read it in the first place. Hint: it’s not to hear about how great your latest product is and how amazing you are.
You are not what people are interested in when they decide to read your content; people are thinking about themselves. People are looking to solve a problem, they w rich data ant quick instructions, they are looking for a recipe or a solution, among other things. That is why when they start reading about you, there is an immediate disconnect that takes those people out of the trance of reading, and opens the door to escape, which is just a click away.
2. Use attractive titles
With this task, as with any other worthwhile task, the best is shown from the beginning. And in the case of your online content, the beginning is the title, the header, or the line that reveals the topic. That’s the first point of contact and usually the only chance you’ll have to attract someone else’s attention. If you add ego to your title, you’re pretty much guaranteed that no one will make it to the body of the content.