Is YouTube SEO Right for Your Brand?
YouTube videos have unlimit potential. To determine whether YouTube SEO is worth doing, you can consider two points: ( ) the demand for industry-relat videos and ( ) the Google search results for industry-relat keywords:
Demand for industry-relat videos
If there is a certain demand for YouTube videos relat to your industry, you can consider doing YouTube SEO. Some popular types of videos include:
Beauty – including beauty tutorials, beauty product unboxing, actual testing and comparison, etc.
Food – including recipes, kitchenware unboxing, actual testing and comparison, restaurant tasting, etc.
Consumer electronics – including digital product unboxing, testing and comparison, e-sports games, etc.
Travel and Hotels – including staycation experience videos that have been very popular since the outbreak of the epidemic, etc.
of views for videos relat to your
industry, you can use the filter function of YouTube search. After entering the popular keywords relat to your industry, you can filter the search results by the number doctor database of views. Take the search for “staycatio as an example:
staycation hong kong
Click “Filter” in the upper left corner, and then select “Views” in “Sort by”. YouTube search results will display relat videos from high to low views:
Filters
YouTube search results: Keyword
If you use this method to search, remember to check what are the criteria you should not apply when the region, type, and relevance of the videos in the search results. Because if you filter by the number of views, the search results may include videos from other Chinese-speaking regions, or videos that are less relevant to the industry/product, such as song MVs.
Taking the above search results as an example, in material data the YouTube search results for “staycation , the average number of views of the top 0 videos with the highest views is as high as ,000 times, which shows that there is a huge online demand for videos relat to the hotel industry; and the region, type and content of the videos are directly relat to local hotels.