That is the power of evergreen content. It’s a strategy I’ve used for my own websites and I’ve used it to make our clients’ website successful as well. What is evergreen content content about a topic that is still relevant even after a long time regardless of year, season, or trends. Compared to news articles and writing about trending topics, evergreen content will consistently bring your website traffic over time because there are people always searching about it. Evergreen content is such a crucial SEO strategy because it keeps your audience engaged and gives your website continuity. It should definitely be the backbone of your SEO strategy as the gains are far greater than the costs.
What evergreen content brings to the
table Long-term gains Think of evergreen content like an investment. When you initially publish an article that is evergreen, you may not get traction immediately in your article. But as you rank higher, you would notice that traffic will increase slowly If we compare evergreen content to news and other trending topics, you would see that as time goes by, evergreen content can still generate traffic while news and hot topics will fall off a lot faster. Here’s an example. I wrote an article a few years ago about the easiest way to apply aggregate rating schema. Years later after its publishing, it is consistently getting traffic and is even my top article for the past year.
easiest way to apply aggregate schema Let’s
compare it to a news article I published two years ago. I wrote about Google’s announcement of the June 2019 algorithm update. After publishing the article, its traffic spiked up and immediately died down after a month. June 2019 algorithm update That is why it’s important to focus on evergreen content in blog writing. And as you add more evergreen content on your website, you will be able to see that your traffic increases and is on an upward trajectory. Take note that while it does seem that publishing evergreen content is a far better use of your time than publishing news doesn’t mean you should put 100% of your focus on it.
Writing about recent events and trending topics
is a different strategy on its own and it does have benefits as well so make sure you have a good mix of both. Attracts backlinks As your content rank and get traffic, there is a high chance of it getting backlinks without you having to work too hard for it. Of course, when you publish an article, you would have to do a little link building to make it rank. But once it does and your content gains consistent traffic, you would notice that your article is getting backlinks without you proactively doing anything. Check out the backlinks of my YouTube SEO article. YouTube SEO backlinks I published this article about seven years ago, did a little link building, was able to get on the first page, and there you go.
Years later, it’s still getting backlinks
on its own. This is because people algeria phone number library find my blog writing as a good resource and if they write an article about YouTube SEO as well, people usually link back to it. This can be applied in any niche. Since evergreen topics usually target high-volume keywords, ranking for them on the first page may let people see you as an authority which brings me to my next point… Evergreen content is good for E-A-T It goes without saying that as you get more backlinks, your website’s authority increases. But this isn’t just about PageRank, evergreen content is also great for E-A-T. Google quality raters measure the E-A-T of a website using various criteria but the content of a website is definitely one of the main things that they check.
If you publish evergreen content that is well-
written and well-researched, it is a great sign of expertise, authority, and trust. It gives you more credibility and it is also great for your brand. Sample evergreen content you may consider How-to guides and tutorials How to fix blue screen of death How to properly clean your car How to cook fried chicken Informative articles Best ways to lose weight Money-saving tips Resume writing tips In-depth guides Everything you need to know about blog writing In-depth guide on dog training Complete guide to link building Important tip: Update your evergreen content Although the content you published is evergreen, it doesn’t mean that new information is not going to be available in the future.
That is why it is also important to go back to
the evergreen content that you really dynamic html this time publish and update the information in them if applicable. It is also a good practice that when you update a piece of old content, your website should properly label it with the date it was last updated. Reminder: Take note of the difficulty One of the biggest hurdles in being successful with evergreen content is that topics and keywords tend to have high difficulty. If you are just starting out, the best advice that I could give you is to stick to your niche and try to find low-hanging fruits. Regardless of the volume of traffic that it brings, as long as it is consistent, it’s already a win.
Do publish dates affect rankings?
Every day, millions of people are looking usa data for fresh content on Google. For us SEOs, this means that when we publish content can be as important as what content we publish. We’ve already tackled what kind of content we should be focusing on; now, let’s focus on the when. Do dates on your blog posts affect rankings? To simply answer the question, yes, publishing dates may affect rankings. When a user performs a search, Google will try to provide the most relevant and recent search results. These are especially true for news, recent events, and other to serve you a search result written in 2019 or 2018.