Have you ever run a campaign and failed to increase the click-through rate on AdWords? Some companies have a lot of views on their ads, but they don’t receive any clicks, much less conversions. As a result, they end up giving up on advertising and returning to more traditional methods.
If this is your case, don’t be discouraged. We have tips that will help your campaigns receive more clicks and increase your company’s revenue. Read each one carefully and you will see how you can improve the way you advertise online.
Are you ready? Then follow our post!
Make segmentations
While you may initially think that targeting will lower your click- through rate (CTR ), this isn’t true. Your campaigns may be experiencing lower CTRs because they’re too general.
Users prefer to see ads that don’t seem ordinary. That is, they are more interested in a type of advertising presented in the form of content than simply seeing how much a product costs, for example.
Therefore, it is iran email list essential that you segment. Create campaigns specifically for mobile devices (you can even choose the operating system – iOS or Android). Bet on different ads for each region and profile (age, gender, etc.).
This way, in addition to not showing the ad to people who do not fit your company’s profile, you will make each advertisement a memorable experience for your customers.
Separate campaigns and ads
While Google eight business factors to consider in the debate between in-house marketing and hiring a marketing agency AdWords allows you to run campaigns that run on both the Search Network and the Display Network, this is not recommended. One reason is that your ads need to be personal, customized, and adb directory targeted to your target audience’s lifestyle and interests. You can’t do all of this if your campaigns aren’t separated by display network.
Create more ads when you notice that your current ads are covering more products, ideas, or services than they should.