In the more than ten years I have been working in this industry, I have met thousands of companies that admit to having found themselves at the following crossroads: “Should I hire in-house marketing professionals or should I hire an external marketing agency?”
I understand. This is not the easiest question to answer, whether you are part of a startup consisting of just two people, or a member of a growing organization with over fifty people. While there are benefits to working with an external digital marketing agency, there are also drawbacks.
So, even though it may sound cliché, I always say the same thing to business owners who are debating whether to have their own internal staff or hire an external agency: “Every case is different!”
What I’m doing is speaking openly so that you make the right decision for your business.
The most important thing is to define your organization’s marketing objectives and weigh them against the strengths and weaknesses of the team you have in place. Now, I realize that an honest assessment of your own limitations is rarely fun, but it is a crucial exercise in d thailand whatsapp number data eciding whether your marketing initiatives should be handled in-house, or whether you require help from outside experts.
I’m being completely honest, and I have to admit that even within WSI headquarters we’ve done both. We have a talented team of marketing professionals (my department!), and we also work with external subject matter experts, and agency teams that we outsource to when we need additional marketing execution.
So, if you read the title of this blog and thought I was going to sell you on “the reasons why you should hire your local WSI agency,” you were wrong!
Let’s review eight business factors to consider when debating whether to have your team in-house or hire an outside agency.
I bet you prefer to work with marketing. Tprofessionals wh customers have growing concerns o are aligned with your company’s culture, vision, and values. Mmost companies would. In general, it’s easier to accomplish this by hiring someone. Naturally, a full-time employee. Eill be much more immersed in the succ rich data ess and growth of the company. Than an outside agency’s team would be. Since an agency has responsibilities to multiple clients, it’s harder for outside marketers to have. The same sense of the culture and values that are lived day-to-day within your company.
Factor #2: Need for a broader range of skills
Based on your company’s marketing strategies, your team may require web development skills, social selling experience, email marketing, pay-per-click advertising… Do I make sense? And trust me when I say that being able to assemble an in-house team. Ewth all this talent is no walk in the park. Naturally, agencies a