Luckily, we’ve tested tons of networking campaign approaches in the past years, and in this article, you’ll get:
- five easy steps to get in touch with anyone
- the secret campaign framework that generated $100,000 in revenue
- actionable tips to make your take email marketing service networking email campaigns stand out
Step 1: Find the right people to network with
Your outreach results depend on how well you pick your target audience.
The worse you target your audience → the lower the response rate → the more you think that cold emails suck, right?
But, when sending cold emails, your goal is to land in the right person’s inbox and actually get a response from your prospects. That’s why you need to make sure you’re reaching out to the relevant people.
Step 3: Break the ice with a customized intro
Wanna boost your chances to get a response from your prospect? Then you should catch their attention and create a connection right from the start. How do you do that? Through icebreakers!
In short, an icebreaker is the first how to choose the best sales sentence of your email. The sentence that your prospects read first and the sentence that can make your email stand out from the crowd. The goal of an icebreaker is to let your prospects know that you took the time to do your research and create something personalized just for them.
You can use lemlist’s AI to create original and personalized icebreakers.
Step 4: Use personalization to build a connection
Personalizing your campaigns is the best way to make your emails stand out and boost your chances to get replies. And you can do it by adding personalized images, videos, or even landing pages.
Just imagine you’ve received the email below that contains a catchy image with your name on it. It would grab your attention immediately, right?
Step 5: Pick a conversation-starter CTA
The purpose of your networking campaign shouldn’t be selling. It should be building relationships. And what better way to build a relationship than to have a good, friendly conversation. To get there, the key is to use CTA that will boost curiosity and make the person click india data on your video to be able to give you their thoughts.
A little trick to increase the click rate is to add a question referring to the video as “So, what do you think?”.
Why does it work? Questions like this boost curiosity and make the person click on the video to be able to give you their thoughts.