Businesses are using sales technologies to streamline their operations. Sales engagement software is one of the most widely used tools out there.
According to Aragon Research, the sales software industry grew to $5 billion by 2023. And it’s not slowing down.
Are you looking for the best engagement bulk mail masters platform that will help you book more meetings? This comprehensive guide is for you.
We will explore how to choose the best sales engagement platform that helps to communicate with customers, sync with teams, and ultimately, land sales easier.
What is a sales engagement platform?
Meanwhile, sales engagement is the actions a sales rep takes to engage potential buyers in a conversation. This includes multichannel outreach through email, calls, and social channels, with a combination of automation and personalization to create the most efficient sales cycle possible.
Benefits of a sales engagement platform
When you’re looking for software, you’re usually trying to find one of two things: it makes you money or saves you time.
The huge benefit of sales engagement tools is that they do both.
1. Increase your sales with multichannel prospecting
Let’s talk about making money first.
The point of a sales engagement platform is to organize all of your communication with a prospect – meaning every channel that you use… in one clean place.
Cold email works really well alone, but when create a networking email campaign in 5 steps you combine it with social channels and cold calls… it’s pure magic.
Need some proof? Just check out the results of one multichannel campaign we’ve run recently.
Automation for the win in time management
Okay, we’ve made some money, but how do we save time?
Where sales engagement tools really shine is in the combination of different channels and getting the boring tasks out of your way.
Back in the days when I was doing multichannel prospecting, I had to send emails from my CRM, cold call using a completely different tool, and then spend hours scouring Facebook and LinkedIn india data to find the right post to comment on.
And none of it even connected so I was constantly taking notes on different platforms and things were getting lost in translation between me and the rest of the team (including my manager .