One Techniques to Improve of the advantages of using this strategy is laos telegram data that it triggers a response from the user Techniques to Improve who receives the email, Techniques to Improve whether they open it, archive it, or delete it. It’s also a very profitable way for companies to promote products or services, generate greater user interest, and increase website traffic.
The common fear when implementing this strategy is that it will annoy customers and have the opposite effect on them. Chances are, you yourself receive countless emails every day with discounts, promotions, offers, new releases… Have you ever stopped to think about what you do with them? Surely many of them interest you, while others end up straight in the trash.
In this post, we’ll share the five key elements of a good email marketing strategy to improve your email open rates:
- Please note data protection regulations
This first point may seem the most tedious at first, as what differentiates a modern seller? before starting your email marketing campaign, it’s essential that you understand the legislation that governs digital marketing to ensure you don’t violate any rules.
The protection of personal information is a priority for the European Union. For this reason, the General Data Protection Regulation (GDPR) was implemented in 2016 to prevent companies from handling user data without first obtaining their permission. In line with this regulation, it is essential to provide users with the option to both subscribe to a mailing list and unsubscribe whenever they wish to stop receiving communications.
For this reason, all emails sent to users should include a link, typically appearing in small print at the bottom, so the recipient can easily unsubscribe from the distribution list at any time.
- Don’t spam
You’ve probably heard more than once that a company sends you communications more than once a week, whether with promotions or news. This strategy can produce the opposite effect on users, which is to unsubscribe from the mailing list. To avoid the dreaded spam, you need to find the right frequency between emails; optimally, sending one email per week.
- Include calls to action in your content
We must keep in mind that for each email we send, we will have a goal, whether it’s to generate sales, increase traffic to our website, or even to our contact page. With each email we send, we must consider how we want recipients to react when they open it. What action do we want them to take when they open it?
You should include a link or call- to- action button ( CTA) that invites users to respond. Some examples of CTAs that always work are:
- Request more information
- Register
- Limited units
- Download it now
- Visit the store
Choosing a good call to action is just as important as using a striking aesthetic that matches your corporate image.
To do this, we recommend creating a China Leads template with your company’s corporate colors, that doesn’t include much text, and that is, above all, highly visual to grab users’ attention upon first opening.
- Choose the right times to send emails
At Open Ideas, we work with email marketing tools to schedule and send campaigns. In addition to these two functions, they also allow us to measure their performance to determine optimal sending times.
Choosing the right day and time to send your emails is crucial to improving open and engagement rates. Although numerous studies have been conducted to find the optimal timing, the reality is that each company’s schedule will work differently depending on its sector and niche.
However, it has been observed that some days are more favorable than others. Sending emails on Mondays and Fridays may not be the best idea, given that people are typically busier at work, with the weekend just around the corner on Mondays and the start of the weekend on Fridays.
Weekends also tend to be less effective because people tend to disconnect from email. Tuesdays and Thursdays, on the other hand, tend to see better response rates.
