This year, we have already met six times over coffee with experienced marketers. We welcomed guests from various fields and chatted with them about their approach to marketing, behind-the-scenes activities, and specific tricks and blunders.
We have a break during the holidays, but we are already preparing a September event for you. Until then, you can watch the recording of all meetings or listen to them as podcasts .
Who did we talk to about marketing this year?
With Jan Skalický and Roman Dobiáš, we honed in on the poland whatsapp number data ubject of affiliate marketing in January . Jan is the marketing director of the e-shop 4home.cz, Roman heads the Czech branch of the Dognet affiliate network. We learned that this is definitely not a strategy for everyone, and if you decide to do it, it takes enough time and care to see the first successes.
In February, we welcomed Jakub Stupka from Ecomail . Among other things, Jakub told us how to build a start-up without an investor , in what ways they strengthen the brand or how product-driven marketing differs from product-driven marketing.
Anna Zemanová from Dačí cz moče was our March guest. She shared with us concrete ideas and “hacks” on how to do imaginative and successful marketing on a minimal budget – e.g. communicating events through profile photos or using new formats such as Instagram Reels.
“We try to constantly ask what we could do new” – that’s how Milan and his team can summarize the marketing strategy. Whether it’s a podcast or the presentation of outlets, there was no shortage of new approaches and inte customers have growing concerns resting ideas.
The May Cafe and Marketing was dedicated to music, specifically the guitar. We welcomed Filip Černý from Kytary.cz . Content marketing is their strong point, which Filip proved with the success of Frontman magazine and the YT program On-air , which is the most succ shopping data essful of their offer. The comparison of content marketing to a mortgage was also funny and apt: “While you quickly pour money into performance advertising, and it either returns or eats you, content is a mortgage where you pay for a long time – and then it’s all yours.”
In April, we talked with Milan Šmíd from Zásilkovna .
In June, Jaroslav Kaucký , marketing director of the fashion group UrbanStore, Bibloo and now Zoot, took us behind the scenes of fashion marketing . We talked, for example, about how shopping behavior has changed due to the pandemic or why it is important to evaluate sales in detail and how to create customer segmentation and differentiate communication with them based on this. How do they approach retention, which, according to Jaroslav, is a huge problem? Play the interview from the recording or listen to it as a podcast.
