It is necessary to take into account the main goal that the company is pursuing. Step 4: Determine the frequency of publications It is necessary to determine how often new posts should appear, plan approximate dates. More and more often, this depends on the communication channel and the users themselves. If the material in messengers is read for about a day, then articles in blogs can remain relevant much longer. Therefore, publications in the first should be more frequent, in the second – there is no ne to rush.
Topics can be repeat, but duplicates
Should not be simple reprints, but rewrites, this job seekers database is more useful for promotion. The content available on the resource may require processing, updating, optimization. This should also be taken into account when drawing up a content plan. Step 5. Choose the format and design of the content plan.
There are several different post formats:
Text – these can be longreads of approximately 5 thousand characters, small engaging messages of no more than 500, posters of 50 characters. Images – photographs, infographics. Text with a picture often attracts attention, so social networks seo migrations are usually plann like to show them to more visitors. In this regard, it is better to diversify the text in 3 paragraphs with an illustration. Video. Full-length video interviews, various reports, small promos, clips will noticeably enliven the presentation of the material. Formats can be combin.
Once it becomes clear what is preferr
You can start designing the document. Rubricator material data To compile a rubricator, a table is made with as many columns as there are plann rubrics. The topics are indicat under each rubric. Now you can write a text on any of them, deleting its name from the table, replacing it with a new one. With this approach, it is necessary to alternate the rubrics. Content plan format “Rubricator.