What is the Quality Score and why you should use it in your Marketing strategy

Luciana Bisogni
Luciana Bisogni
Marketing Assistant at @FromDoppler. She enjoys traveling and connecting with diverse cultures. In her free time she practices swimming and loves researching Society and Communication.

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quality score

Most experts firmly believe that “more web traffic means more conversions” but is this really true? What happens to the quality of that traffic? Find out in this article.

For a long time, there has been an idea that governs the path of all Digital Marketing strategies. It consists of the fact that to obtain better results, you must generate as much web traffic as possible . Does this sound familiar to you? You have probably heard it thousands of times.

It turns out that, in reality

A all the actions you take to get new visits to your Landing Page or Website are good, as long as the users are of quality , this means that they are people who are really interested in what you are offering.

Below we tell you the highlights of the training given by José Gómez Zorrilla , Ma usa data naging Partner at Wind Up Estrategias , so that you understand “What the Quality Score is and why you should work on it in your Digital Marketing strategy . ”

Would you like to watch the full recording of the Webinar? Here is the r this data can be used to monitor ecording:The only way to find out if this is effective is to test it, so it is recommended . a  to use Google Analytics , start by tracking e  . A ach of your Keywords and then compare them to each other to see which one produces the best results.

 

 

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