Tags, in Czech, brands or labels, are a very useful helper when working with e-mail contacts and campaigns. In fact, one could say that it is a necessary helper. That’s why we decided to focus on tagging and bring you closer to the possibilities of its use. The first “lesson” is here.
About brands in general
Tags let you organize your contacts based on the information you have about them. In this way, you will introduce your own structure and the possibility of indiv new zealand whatsapp number data idual access to customers into the database . Subsequently, you can filter or segment according to certain criteria and not bother subscribers with unwanted information. You also won’t send the same message twice to the same recipient (e.g. bonus content). Tagging together with behavioral targeting has a very positive effect on the conversion rate.
What tags to create
Tags are customizable, so you can create and assign them as you like . You can tag individual contacts and entire groups. The criteria are entirely up to you.
Interest in specific products,
the way you obtained the contact,
quantity of products purchased,
the length of time the contact is in your database.
In practice, it may look like this:
The bookseller creates tags by genre and tags contacts according to their ordering preferences. They will also divide the contacts into those obtained electronically on their website and in person at the book fair. Another tag can be “avid reader” after reaching a certain number of boo from youtube rankings to google ks purchased, and also “loyal subscriber” after a certain period of subscription to newsletters.
2 main rules when creating tags
You will certainly come up with other tagging options that suit your business, but always follow these rules:
Tag appropriately and meaningfully to make your database shopping data work well.
When assigning to a contact, follow the exact name of the tag, including specific characters, otherwise a new tag will be created.
Why brand?
If you are still wondering about the main meaning of tagging, let’s take a look again under the hood of the functioning of a fictitious bookseller. If a new modern detective novel is published, it would be a bad idea not to offer it to lovers of historical novels, in book terms. A few similar “files” and he unsubscribes. Therefore, before sending the e-mail, the bookseller filters contacts with the tag “detective”.
