In addition to the measures themselves, consumer behavior naturally changes. After all, they have to deal with the feeling of social crisis and the fear of catching the disease. All of this changes priorities, values, and criteria for purchasing decisions. Consequently, all business models face changes in their sales funnel:
needed to move much of their operations to digital;
the automation of certain processes has become essential to avoid escalating or maintaining costs at a time when it is necessary to reduce cash outflows;
Speed of delivery becomes a significant
differentiator in online sales. People are more willing to pay more for a product that arrives sooner;
as there are restrictions on the transportation of goods and an unexpected increase in demand for online products, transparency must be encouraged to avoid leaving customers stressed about possible delays;
at the same time, the iraq email list need for personal service from attentive professionals has become essential to meet the demands of an audience that increasingly desires human contact;
loyalty has gained even more space, since in crises it is much more difficult to attract new customers than to encourage recurrent sales from old ones.
How important is it to design a sales funnel for the pandemic
Everything we’ve explained above completely transforms your sales funnel, as the focus of your communications will need to adapt to new purchasing behavior. If you stick to the traditional approach, you’ll agb directory certainly lose sales, as your funnel strategy won’t be in sync with a new consumer journey model.
How to promote the 5 best google maps wordpress plugins changes necessary for adaptation?
Of all the changes we have seen, the implementation of an hourglass funnel is the most appropriate as a response to the pandemic and the future it brings us. Unlike the traditional funnel, which is unidirectional
