To create an effective AdWords campaign, an important step is planning. At this point, you and your team will organize your ideas and create strategies to achieve your goals.
To do-step guide we have prepared:
2.1. Choose keywords
The keyword is the term used by your audience to find the solutions they are looking for. Therefore, choosing the right keywords is crucial to the success of a campaign.
To do this, you must research how your
Consumers search for products and what language they use. Once you have this knowledge, evaluate the cost of each term on the Google platform.
There are two types of kuwait email list keywords: head tail and long tail. The first refers to general terms, such as “refrigerator”. This term is highly sought after, but has a lot of competition. People searching for this word are usually still in the early stages of the sales funnel, that is, far from making a purchase decision.
The long tail represents specific terms. We can use the following term as an example: “two-door stainless steel refrigerator 380 liters”. This is a keyword that has low demand, but does not have much competition. In addition, those who search with this code are usually closer to the purchase decision, evaluating different offers.
So, for good planning, register the interesting keywords for your ads, mixing the two types.
2.2. Separate keywords into ad groups
Now that you’ve focus on engagement rather identified the best terms, it’s time to separate them. After all, putting them all in one ad group would be very complicated and the text could be too forced, which could harm your results.
Try to organize aero leads your keywords in a natural way, distributing them across campaigns and ad groups.
2.3. Write the ad texts
The texts in the ads will be responsible for the clicks — because it is not enough to appear in the first options of the search results, it is necessary to create attractions so that the user clicks on the link.