Create inviting texts, using mental triggers such as urgency or scarcity. You will have little space to show and checking out the offers, so do your best! And, of course, remember to include the chosen keywords!
2.4. Create a good landing page
The landing page is the page that the user will be directed to when clicking on the ad. Therefore, it is extremely important to create a good environment. After all, what is the point of investing to appear among the top positions and attract potential customers to your page, but presenting an uninviting environment that does not make the user stay there?
Also remember that the visitor
Has not yet left any contact information. So, thinking about the purchase journey, try to convert this visitor into a lead , creating actions so that he/she provides data such as his/her email. A form is a good idea, but be careful not to ask for too much information. Ask only for what is necessary and offer something in return, such as free material to download.
2.5. Determine laos email list the schedules
The Internet, despite being active 24 hours a day, has its peak times. So, to optimize your AdWords campaign , know the main days and times of use of your audience.
This will allow you to direct investments to the best periods, attracting more potential consumers.
2.6. Set the targets
Google AdWords aero leads allows you to target your campaigns based on the characteristics of your audience. If you want to target a specific gender or age group, it’s simple, just choose these options when setting up your campaign.
Another when should a website use canonical interesting possibility is to define the scope by region. If you have a local business, such as a restaurant, for example, it doesn’t make much sense to create an action that reaches the entire country, right