Use psychology in email marketing, it pays off
Perception, attention, emotional reactions, decision-making, conversion… Although some of these principles may be intuitive, many are based on deep research […]
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marketing strategy
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Don’t forget the right calls to action at the right length
Use image compression Large image files can slow down loading and use up user data on mobile devices. Optimize
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Keep your email content short but to the point
Today’s mobile users have limited time and attention spans. To effectively reach this audience, it’s important to keep your
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How to optimize emails for mobile devices
More and more people are opening their emails on mobile devices. Optimizing for mobile is a crucial step to avoid losing potential
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A typical example of what traditional email marketing subjects look like
The principles of non-pressure marketing are completely different. No manipulation or emotional pressure. Of course, when selling time-limited events,
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Give them enough time to make a decision
According to Rob Hardy, the principle of non-pressure marketing is: Don’t force customers to buy anything from you. Tell
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Regular corporate sales vs. product-led sales
If you are a B2B company owner, Therefore, you have probably noticed that the B2B SaaS world has seen significant
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How to turn leads into profit?
As digital interactions gradually replace traditional face-to-face meetings with customers, it is time to start exploring alternative sales strategies. One
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8 important steps to properly set up Zoho CRM
Introduction Zoho CRM is a comprehensive platform that improves the way businesses communicate with their customers and manage their internal
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Top 8 strategies for using video in your marketing
Video content has become a dominant force in marketing communications, transforming the way businesses engage with their audiences. More than
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Revealing the secrets of social media marketing
What does social media marketing mean? Nowadays, we live in an attention economy, and I think we can all agree
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Which Plan is Right for You?
You’ve probably reached a point in your business where spreadsheets are no longer enough and you’re losing track of your
