Target audiences based on interests (e.g., “personal finance,” “online shopping,” “cybersecurity news,” “credit score monitoring”). Use video ads australia phone number list that show relatable scenarios of fraud being prevented.
Retargeting: Target individuals who visited your security-related pages but didn’t convert, offering a special trial or a personalized security assessment.
Partnerships & Referrals:
Financial Institutions: Collaborate with banks, credit unions, and credit card companies to offer your solution to their customers (often after a breach or as a value-added service).
Consumer Advocacy Groups: Partner with organizations focused on consumer protection or elder fraud prevention.
Insurance Providers: Integrate your services as part of a cyber insurance policy.
Community Engagement & PR:
Online Forums & Groups: Participate in discussions the knowledge base of these enterprises on personal finance, cybersecurity, or consumer protection. Offer expert advice, not just sales pitches.
Media Outreach: Position your experts as sources for news stories on fraud trends, offering timely advice.
Direct-Response Offers & Trials: Social Media Ads
Free Trials: Offer a limited-time free trial of your identity monitoring or secure Browse service.
Free Consultations/Assessments: A quick, powder data personalized security assessment for individuals.
B2B Fraud Prevention Lead Generation: Safeguarding Enterprises
B2B fraud prevention solutions target businesses across various industries, from e-commerce and finance to healthcare and logistics. These solutions are often complex, addressing payment fraud, account takeover, internal fraud, anti-money laundering (AML), and supply chain fraud.
Social Media Ads Ideal Client Profile (ICP):
Industries: E-commerce, Fintech, Banking, Insurance, Healthcare, SaaS, Logistics, Telecommunications, Gambling/Gaming. Any business handling high-value transactions or sensitive customer data.
Decision-Makers: Chief Information Security Officers (CISOs), Heads of Fraud Prevention, Risk Managers, Compliance Officers, CEOs, CFOs, Heads of E-commerce/Payments, IT Directors, Legal Counsel.
Pain Points: Financial losses from chargebacks, reputational damage from data breaches, regulatory non-compliance fines, inefficient manual fraud review processes, high false positive rates, complex integrations, internal fraud, supply chain vulnerabilities.
Motivations: Reducing fraud losses, improving customer experience, achieving regulatory compliance, increasing operational efficiency, protecting brand integrity, gaining a competitive edge.
