Since this is a very important point that can make all the difference in the results, we will talk more about this definition in the next chapter of our guide. Stay tun!
3. Segmentation
Audience segmentation in Google AdWords campaigns is extremely important, as we said in the previous item. Neglecting this point can cause you to invest time and money offering products or services to people who are not interest or able to take advantage of your solutions.
But to create good segmentation, you ne to be clear about who your target audience is and define your business persona. Don’t confuse these two concepts!
The target audience is the entire
Group of people lebanon email list who may be interest in your solutions. As an example, we could create the following: men and women, ag between 30 and 40, who work in marketing companies. This is a broad definition, but it allows you to segment the audience and increase the effectiveness of the campaign.
If your solutions can be us by anyone in the world who has these characteristics, working with the target audience definition is enough.
The definition of a persona is more specific
As if it were a zoom of your target audience. It is a representation of your ideal customer, obtain through in-depth research. You create a semi-fictional character, with data on behavior, nes, goals and characteristics.
As an example, we when should a website use canonical can create the following persona: João Paulo, 35 years old, marketing manager of a large company. Marri and father of 2 daughters. He is looking for ways to increase his income and wants to show his superiors the power of investing in digital marketing.
Have you noticd aero leads how the persona carries specific data that can help generate a very efficient strategy?
