Audits don’t just need to be performed when the website is new, they need to be performed every so often – especially when rankings are fluctuating. No one benefits from being rigid in this game. That is why I’ve said multiple times across articles that I’ve written that and that it needs a holistic approach. In the first place, search engines such as Google release updates every so often, and it is part of our job (or yours, if you’re doing this on your own) to make sure that we know how to adapt when updates are released. To maximize your SEO ROI, you also need to exercise that same vigilance and adaptability.
Key takeawayMany businesses make efforts
in connecting and engaging with their audience through different social media channels nowadays. According to Hootsuite, there are 1 billion messages exchanged between people and businesses on Facebook Messenger. Furthermore, 70% of customers expect companies to use social media for customer service. What do these numbers tell? If you are to spend more time and energy on social media, it’s best to wise up on your social media marketing as well. But, a good social media strategy must have two fundamental elements to make it successful: Social Monitoring and Social Listening. But what are Social Monitoring and Social Listening? Are they the same or are they different? Can they be exchanged or switched with another? Can you provide excellent customer service, measure customer engagement and build brand loyalty by utilizing one without the other? Or is it best to use both? Let’s deep dive into these two and find out why they’re both extremely helpful for your brand’s reputation: What is Social Monitoring? Social Monitoring Social Monitoring is an approach where you take a closer look at what customers say about your brand.
When you do social monitoring, you need to
listen and keep track of every social media platform you’re on. This includes Facebook, Twitter, Instagram, personal or business blogs, review sites, and online forums. In Social Monitoring, you have to be reactive. You must make an effort to respond every time there is a mention of your brand, either with or without a tag, in different social media channels or websites in real-time. This is because many customers nowadays see social media channels as a virtual customer care hotline. Why it should be done Social Monitoring gives you a ground-level view of how your customers feel and interact with your brand.
Every response or reaction you make to your
customer’s feedback, inquiry, or comment (positive or negative) can gain you insight into what your customers say and feel about your brand better. The benefits of social monitoring for your brand: You can respond to your customer’s individual queries about your product or service, and be able to explain to them further Let’s say your company offers internet connection plans. A customer tags your brand on social media and asks which has the fastest and most reliable connection you offer. If you know how to do social monitoring well, you’ll reach out to the customer and respond with relevant information and in a timely manner.
You can easily resolve or help out a customer
whenever they have particular issues bahamas phone number library about your product or service In December 2020, there are 1.84 billion people who use Facebook on a daily basis. As a result, Facebook is no longer a stranger to users sharing their experiences with products and services they utilize. A customer-centric brand easily pin-points mentions and uses this to their visibility and engagement advantage. You can quickly send a quick appreciation response or thank you to customers who rave about your brand Most small businesses that are visible on social media make the best efforts to respond and thank the customers in real-time.
Brands must keep abreast of their social
media customer service by doing the same thing. By thanking your customers for their support, you not only make them feel appreciated but also increase brand loyalty. Social monitoring can be done manually but it can be time-consuming. If you are already at a pace where you have several social media channels to keep track of, there are free useful tools that keep track of your brand’s mentions. Other tools such as Hootsuite, Agorapulse, and Mentionlytics are also the best tools for monitoring social media. On the other hand, you may also hire a few people who can manage your social media platforms so they can track and gather information about your customers efficiently.
What is Social Listening? Social Listening As
opposed to Social Monitoring, what were the challenges when writing code for the project which is reactive, Social Listening is proactive. Essentially, Social Listening also covers what Social Monitoring does for your brand. It gathers every customers’ feedback, complaints, or mostly asked questions you keep track of as information. However Social Listening gives you a bird’s eye view of how customers see, think, and feel about your brand. All your gathered data from monitoring your social media is used for analysis to improve your social media strategy. Why it should be done As a brand, you need to analyze all the information you’ve gathered so you can take a better course of action.
In the same way as Social Monitoring, Social
Listening takes a great deal of time. Even resource data so, its benefits outweigh its disadvantages. With Social Monitoring, you can manage a brand’s reputation in real-time while Social Listening enables you to create a sound long-term strategy, which will help you create a successful SMM campaign. The benefits of Social Listening for your brand: It helps improve your social media strategy In general, your brand may be mentioned on social media with or without tags. What better way is there to gather information about your loyal customers and to mentions can help you strategize in focusing on which social media platform works best for your brand.
