When investing in Google AdWords, for example, you have access to a variety of information, such as the number of clicks on the ad, the search volume, conversions, the amount spent for each conversion and even some data on the competitiveness of the keyword.
This data, in addition to detailing your campaign, helps to optimize results, changing strategies to better take advantage of each market opportunity.
Best return on investment
In performance mia, you pay when and only if you get the results you expect! This is ideal for maintaining a good ROI, or Return On Investment, index. Translat into Portuguese, the return on investment is a relationship between the amount invest in the action and the amount invoic as a return. The higher the ROI, the more interesting the strategy.
Analyzing the previous advantage of measuring results, if you cannot evaluate the gains, you will inevitably not know how to calculate the ROI. However, it is not enough to simply calculate it — it is important to know how to improve it and identify whether or not it is satisfactory.
However, we have another indicator
That is just as important iraq email list as ROI: ROAS. In this second KPI, the values that go into calculating investment are limit to advertising, that is, costs relat to salaries, rent of physical space, etc. are not consider. Only the values relat to advertising campaigns are calculat.
So, in your strategy, check what is more interesting to calculate: ROI, ROAS or even both.
Therefore, with performance
Mia, you must always this allows it administrators to keep this indicator under control, analyzing how much you are investing in ads and how much they are generating in sales returns, seeking the best application practices.
Total control agb directory over campaign creation
To round off our list of advantages, a performance mia campaign is fully customizable.