Ana Belen Jara
Ana Belen Jara
Content Marketing at TopicFlower. Graduate in Social Communication, scriptwriter and journalist. Postgraduate student at the University of Seville. In love with literature and music.
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neuromarketing
The emotions you generate in your community directly impact the image they build about your brand. Learn how to measure and influence your followers’ perceptions !
If you have attended events, conferences or are simply involved in Digital Marketing activities , you have probably already heard about Neuromarketing , but what is it and what is it used for? In this article we will tell you all about it in detail.
Don’t be scared! Although the term sounds a bit scientific, it is something your brain deals with on a daily basis. Get ready to get to know your audience’s emotions in depth and attract new customers through non-rational stimuli .
The key: getting into the consumer’s mind
Neuromarketing is the applied science of the Marketing branch, whose function is to investigate and a usa data nalyze consumer behavior . In other words, it is a discipline that applies neuroscience in order to understand how people’s brains work and which areas are activated when they make a purchase.
In this way, by knowing this aspect of the brain in depth, companies can generate much this constant operation, combined more effective marketing messages , since they perfectly understand the behavior of their potential clients.
Another advantage of this technique is that it allows you to discover which products or services are preferred and why.
There are different techniques that are applied to understand this behavior. At th is point, a variety of scientific tools can be recognized, such as: