AdIf we gathered a hundred designers in one room and asked one by one how they approach UX design, we would get about a hundred different answers. It’s hard to admit, but UX design is not an exact science.
There is a lot of psychology behind each element of the user experience, but when we know these elements, we can create experiences with them that will encourage specific user behaviors. Today I’ll show you how to use this information to improve both your design and your results.
But before we start trying to change
or modify user behavior, we must first understand what motivates them. That’s vietnam phone number data why we look at UX from a psychologist’s point of view . Specifically, we’ll go over common techniques for invoking the limits of users’ abilities and desires.
1) Time and effort
When people are given a task, they always try to achieve their goals with the least amount of work . When we move towards simplicity in UX design , we need to use the method of gradual disclosure. It’s a practice where we entice users by giving them only the information they absolutely need, while offering a choice with which they can acquire more.
The same goes for detailed information about the product and its capabilities. Show users only what they need to see, otherwise you risk overwhelming them with too much information at once. Furthermore, you should always ensure that they can easily skim through the text using headings, bullet points and short paragraphs (3 to 4 lines) so that the content is easily digestible.
Don’t ask users to do multiple things at once. As the survey found , most people cannot drive a car and have combining both strategies is ideal a conversation on the phone at the same time without risking an accident. Don’t ask users to do something similar on your site.
The key idea here is: don’t waste users’ time or energy. Give them a network of clear and concise paths around your site. It’s one of the key lessons from the book Don’t Make cmo email list Me Think: A Common Sense Approach to Web Usability by Steve Krug .
