According to various researchers, Millennials are those born between the early 1980s and 2000. This generation now represents about 25% of the total population in the United States, 22% in Canada, 35% in Mexico, 30% in Chile, and a similar figure in other Latin American countries. They are considered Digital Natives, as few remember or knew about the world without the Internet.
How to communicate with Millennials?
The Millennial generation is also nicknamed the new zealand whatsapp number data Peter Pan Generation. They delay starting their family on average until after age 30. Many even postpone their independence by living with their parents, which has allowed them greater purchasing power than their predecessors.
Young people today are generally optimistic, they are when should a website use canonical informed about the topics that interest them, although they are not followers of the news, they accept diversity and are tolerant, they are less committed to their jobs, in fact, it is difficult to motivate and retain them. For them, free time is important, it is common for them to look for flexible employment options, or to give up stable and rich data promising jobs for new experiences such as travel and learning. They can be very fond of brands and are open to influencers.
In their homes and at work, they are strong influencers in decision-making.
To engage Millennials, you need to be where they are. A study by Google’s Consumer Barometer provides important guidelines on how to communicate with them.
As a result of this research, we can say that young people do not go online, they live online:
How do Millennials shop?
Millennials are generally not impulsive buyers, they try to buy in a “smart and informed” way, they want to know. They are multi-device users, but they start by looking for information on their smartphones. Their initial search is usually generic, that is, they are not necessarily directed to a brand, which can result in local and/or multinational companies.