Currently, another trend-setting factor when talking about conversion is the so-called Triggers . Have you heard of them? They are triggers that are executed when certain conditions are met, after some user action or a particular date. This is used to send automatic emails when certain criteria are met or also to show ads to people based on their behavior.The important thing is not only to get new customers, but also to retain and retain those who have already made a purchase. To do this, offer them new content . Users are saturated with information; providing them with quality content ensures that they get involved and interact more with your brand.
Make them feel part of your community!
If you want to win them over forever, try to get feedback through surveys , ask them how their shopping experiences are, if orders have arrived on time, what they would improve, etc. This way, you can continue to improve your processes.
On the other hand, Cross Selling always tends to give excellent results. It consists of trying to sell complementa special data ry products to customers who have already bought from you, either through ads or Email Marketing.
Finally, don’t forget to measure results to optimize your strategy in a comprehensive manner.
It’s time to work on the quality of your strategy!
Guarantee quality on your website
Make the visit a satisfying experience for the Internet user. Your site must have an easy and intuitive design, a coherent and attractive design that respects a visual hierarchy. Don’t forget to insert a strategically placed navigation menu to facilitate usability. Include eye-catching CTAs for the actions you want them to take.
Keep in mind that Google has a system that determines the quality of a page based on the number of links to that page and the volume of traffic that page receives.
Get detailed analytics
What you can’t measure, you can’t optimize. Track users, use heat maps to analyze their behavior, and measure with an A/B test. Consider the conversion funnel and the different stages your prospects go through. Analyzing this data is key to making the right decision and continually optimizing your website.
Ad quality
Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better rankings.
Click-Through Rate (CTR): This is the percentage of clicks your ad receives in relation to the number of impressions.
Keywords: This has to do with the consistency between the keywords you have selected to appear in searches and the content of your ad. Keep in mind that Google tries to offer the best search results for its users, so it is not interested in showing ads that are not related to the keywords they enter.
Landing Page: The landing page to which you direct users should load quickly and, if possible, be linked to the ad in question, thus obtaining a higher Quality Score.
Quality in content
As you have seen before, it is important to be original, to add value and to be relevant. Implement the ma usa data gic of storytelling by telling captivating stories. Combine written content with visual content and, whenever possible, send them personalized content to create a greater impact and incre ase the level of interest.
The importance of the Buyer Persona
Do we want more and more and more traffic to the home page? No. W to help developers and operators hat we are looking for is more qualified and quality traffic . But to reach your target audience and get quality visitors, it is essential that you have a clear idea of who these people are. To do this, you can build a Buyer Persona in your mind , that is, an image of your ideal client . Outline all their characteristics. Below is a clear example: