The retail sector must focus on integrating AI into shopping experiences, both digital and physical, to meet consumer demands and challenges.
Amid growing pressures in the retail market, driven by changing consumer expectations and economic shifts, a new study by the IBM Institute for Business Value reveals a significant interest among Latin American consumers in purchases driven byartificial intelligence(IA).
According to the results of the third Consumer Study entitl “Revolutionize retail with AI everywhere: Customers won’t wait ”, which survey nearly 20,000 consumers around the world, including those in Latin America, an increase in the use of AI to make purchases is observ.
According to the study, 3 out of 10 consumers in the region have us AI in their purchases, highlighting their interest in various aspects of the shopping experience.
Search for offers (87%)
The report also highlights that inflation could play a significant role in the region’s shopping outlook, with nearly 70% of consumers indicating that it has impact their purchasing habits.
Furthermore, 64% say that price is one of the main reasons for changing stores or brands.
Jordi Ballesteros, manager of IBM Consulting in Mexico, explain that, in the midst of laos whatsapp number data economic changes in the region, the study highlights the opportunities for the sector to integrate AI into shopping experiences, both digital and physical, to meet consumer demands and challenges.
Other notable findings from the study include:
Dissatisfaction with in-store shopping: Despite a 75% preference for physical stores, only 5% of consumers in Latin America are satisfi with the in-store experience. They demand more variety of products (43%), more information about the products (30%), and a faster checkout process (34%).
Challenges in online shopping:
Although 80% of consumers discover new products online, 40% face challenges in finding desir products, while 39% lack sufficient information about the products. Additionally, 31% find the return process inconvenient.
Interest in AR/VR: Four in five consumers express interest in using augment we have managed to alleviate eality and virtual reality to enhance product research, purchasing, product customization and home décor.
Demand for flexible payment options: Fac with economic challenges, 73% of consumers want more vari payment options, including the ability to pay in installments (73%) and use loyalty or rewards points (79%).
Interest in cmo email list sustainability: Globally, 41% of consumers demand more information about sustainable products, reflecting concern about rucing environmental impact.
