Thought Leadership & Expert Content:
Whitepapers & Research Reports: In-depth australia phone number list analysis of emerging fraud threats (e.g., “AI-Powered Fraud in E-commerce: A 2025 Outlook,” “Combatting Synthetic Identity Fraud in Financial Services”). Position your company as an authority.
Case Studies: Crucial for B2B. Detail how your solution helped a client reduce chargebacks by X%, detect internal fraud, or achieve compliance, with quantifiable results.
Key Lead Generation Webinars & Virtual Summits:
Host expert-led discussions on specific fraud types, regulatory updates, or the latest anti-fraud technologies. Invite industry leaders to speak.
Industry Analyst Relations: Engage with leading industry how ai smart tools help companies improve market competitiveness analysts (Gartner, Forrester) to get your solutions recognized and reviewed.
LinkedIn Marketing & Account-Based Marketing (ABM):
Company Page Optimization: Showcase your technology, client successes, leadership team, and security certifications.
Personal Branding: Encourage CISOs, fraud prevention leads, and sales executives to share insights on LinkedIn, engage in relevant discussions, and connect with peers.
LinkedIn Sales Navigator: Indispensable for identifying specific roles (e.g., “Head of Fraud,” “VP of Risk”) within target companies (e.g., major e-commerce retailers, banks).
Account-Based Marketing (ABM): For high-value target accounts, create highly personalized campaigns across multiple channels (LinkedIn, direct email, targeted ads, personalized direct mail) to engage the entire buying committee.
Industry Events & Conferences: Key Lead Generation
Participation & Speaking: Attend, sponsor, or speak at major industry conferences (e.g., RSA Conference, Money20/20, Sibos, relevant industry-specific events). This is paramount for networking and showcasing capabilities.
Webinars & Virtual Conferences: Offer virtual powder data booths, host breakout sessions, and engage in online networking.
Targeted Email Marketing:
Build highly segmented lists of decision-makers using data from “Latest Mailing Database.”
Craft personalized email sequences that directly address specific industry challenges or recent fraud incidents relevant to their business. Offer a demo, a consultation, or a trial.
