When they say that a free guide or eBook is included, expect that a download link is included in that email—and expect that it’s really free. HubSpot Email Content Just like the subject, avoid using spam trigger words like “prize,” “free,” “bonus,” “buy,” and “order.” “because,” “you,” and “imagine.” You can use HubSpot’s The Ultimate List of Email Spam Trigger Words to know what to avoid. No call-to-action Unless you’re doing a personal email and just want to say hi, you need a call-to-action. The very reason why you’re marketing through email is because you want to sell something, or perhaps you want your readers to benefit from you.
The point is you either want to give, or
you need something—usually both. Make your intentions clear by putting call-to-action. And guide your audience on what to do—until the very last step. “Be clear and direct with your users, telling them exactly what you’d like them to do.” –Conversion Rate Experts Including a short explanation or bullets of your product’s features with call-to-action button is also a good way to convert. Evernote Call-to-Action Multiple marketing emails with the same content Weeks ago, I committed a mistake that nobody should ever follow. I published a post in SEO Hacker, and later on decided to modify the headline and slugs.
There’s nothing wrong with that—you can always
change your title and slugs if you feel that it’s necessary to do so. However, when your published post is automatically being sent to thousands of subscribers, then you have to be careful. I use an email marketing software called AWeber, and every time we publish an article, it automatically sends an update to our subscribers like this: SEO Hacker Email Marketing Once it’s sent, and you modified the slugs of your post, it will generate a new email—regardless if it’s the same post or not. That’s what I did, and that’s the dangerous part. Just by modifying the slugs, I have sent two emails (in the same day) containing two different titles but the same content and is directed to the same article.
SEO Hacker Email Marketing Mistake Not
a very nice move! It can confuse your readers, or they may not give importance to your emails at all, because really, who wants to be bombarded with multiple emails with the same content? No option to unsubscribe from marketing emails Admit it, even if you have compelling content, there will always be people who won’t like (or will stop liking) receiving marketing emails. That’s why you need to give them the option to unsubscribe – and make it visible. A while back, Gmail started displaying the unsubscribe links at the top of messages. Unsubscribe Google Feature But you should still include an ‘unsubscribe’ button.
For example, my Leadership Stack Podcast emails
have this option at the footer. Unsubscribe button Not segmenting the customers for marketing emails Another major mistake that you may be committing is forgetting to segment your customers. Customer segmentation is the process of grouping customers based on various factors such as age, gender, industry, and others. It’s important to ensure your customers are segmented properly so that the emails they get are personalized. For example, some of my customers work in marketing, some work in SEO, and others are entrepreneurs. If the emails they get don’t fit their demographic, they would just unsubscribe because I’m not adding value to their life.
Besides, receiving the kind of content everyone
else receives doesn’t feel good. As a algeria phone number library customer, you want to be spoken to. Segmenting customers helps with that. Having generic content I already touched on it a little earlier: Having generic content doesn’t do anyone any favors. Your customers don’t want to receive the same content as everyone else. They want you to speak to them. Let’s say you’re asking for a donation, and you’re just asking the same amount from everyone. What if a third of the people you sent that email to are living paycheck-to-paycheck, the other third are living comfortably, and the final third are rich? Expecting all of them to give $50 will be unreasonable, and your email will show them that you don’t care about their situation.
You can avoid that by personalizing your email
using dynamic content, where we left the parameters that we initially chose certain parts of your email are filled in by the data your customers provide you. This makes the email – you guessed it – personal for the customer. According to Keela, “When compared to non-personalized email campaigns, personalized emails yield 29% higher unique open rates and 41% unique click rates.” Key takeaway Sometimes we get so excited, we want to jump right in and just do things for marketing’s sake, leaving no chance for proper planning and execution. But, that’s not how it should be – even in email marketing. Once in a while, you need to do an audit of your email marketing.
Ask yourself, “How is it working for me?”
and “What are the things I need to resource data improve?” Then you can try different styles, different approaches, perhaps different tones, but never ever commit these 10 email marketing sins. Unless you want to end up in the spam folder of your recipients. Get the Top 10 Inbound Marketing News Every Month Name: Email: Submit Form SEO ToolsCognitive Content Marketing vs SEO: Which is the Better Investment? Content Marketing vs SEO Which is the Better Investment cover photo Table of Contents Show mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.
