Tracking this metric allows you to project your return on investment. kenya mobile database Determining the profitability of your marketing campaigns is essential so you know if your lead tracking and other marketing efforts are working.
The lead source is the channel that first brought you the lead. Knowing this information will help you determine the tools to track your leads.
Let’s look at some potential lead sources. Organic search traffic is a great place to start. You might think that paid ads could provide more quality leads. However, organic search allows you to target keywords that bring in highly. lisa chiarella director of marketing, lego brand retail qualified leads.
In a survey of 30 sales and marketing professionals, 44% said their best source of lead generation was organic search. You can use organic lead data to better match your content to what they’re looking for.
Here are other potential sources of leads:
- Pay-per-click ads
- Email newsletters
- Events
- Traditional ads
- Cold calls
- Referrals
While you can track lead sources manually, it can be quite a challenge. The best option is to use the tools we’ll discuss in the next section.
At this stage, you first need to identify potential sources of leads. The best way to do this is to map out the customer journey so you can identify all of your buyer’s initial potential touchpoints.
3. Choose the right tools and monitoring cables
Once you have identified your potential lead sources, it is time to invest in the right software that will help you track exactly where your leads are coming from. The tools you choose should be able to monitor all of the potential lead sources you have specified.
If you’re just starting out with lead tracking, it’s worth investing in comprehensive software that will give you the most help possible. There are also many tools with specific features that you can use for lead tracking.
For example, you can assign unique tracking links to all your campaign. shopping data that require clicks to your site, such as emails, social media, and online ads. You can then see where your traffic is coming from through Google Analytics. Or instead, jump into the new trend of server-side tracking , which is a new approach to data tracking that doesn’t rely on third parties like Analytics or HubSpot. With this approach, your user and website data is stored on a secure, centralized server, and third parties can’t access it. This will become a necessity as data regulation controls become increasingly stringent.
You can also use technician call tracking . This is done by assigning a unique tracking phone number to each marketing resource. When someone calls the number, the call is routed to a call tracking platform that collects digital data and links the call to the caller’s previous activity on the websi
You can also use a lead scoring tool like the one above to see what your prospects are doing on your website. Intelligent routing software like RouteSmart helps keep leads moving smoothly through the sales funnel.
Website heatmaps are also great for tracking customer interactions with your website.
4. Analyze data and act on it
However, choosing the right tools and collecting data won’t give you all the benefits of lead tracking. To generate actionable advice, you need to analyze the data you get from your tools.
For example, your lead tracking software may detect a drop in the click-through rate of your call to action. So to see what you can do to change this, you can look at your website heatmap.
