More and more people are opening their emails on mobile devices. Optimizing for mobile is a crucial step to avoid losing potential customers. Otherwise, recipients may delete your messages or unsubscribe . It’s no wonder that optimizing email campaigns for mobile devices is a top priority for online marketers. Here are six email optimization best practices to help you improve your marketing efforts.
This article was created in collaboration with SEO Consult , the author of the article is Vlastimil Malík.
How to optimize emails to make them as readable as possible on mobile devices?
Email templates should be “mobile friendly .” This process involves adjusting the text and design so that the email fits on smartphone screens and is doctor database easily accessible to their users. This is also called responsive design.
What is responsive design?
Responsive design allows content and layout to automatically adapt across devices and screens . With responsive design, content is automatically turkey data resized and rearranged to fit the available space on a specific device. This includes adjusting the size and placement of text, images, navigation, forms, and other elements to make them easy to read and navigate across any device or platform.
Mobile friendly design is therefore “must-have” number 1 and the following steps follow:
- Test your emails on different devices and mobile platforms to ensure the content looks good and is easy to read without having to zoom or scroll.
- Make sure your email design is responsive benefits of call to action for your marketing strategy and compatible with both portrait and landscape views.
- Use a single-column layout that adapts well to different screen orientations.
- Include enough white space to avoid clutter and make your email visually appealing.
Most emailing tools allow you to see how an email will look on different devices before sending it.
