SMS is a really effective tool to promote your business on Black Friday. But it can become d with a mobile-optimid landing page . Thanks to Esendex’s SMS Landing Page service , creating responsive and captivating landing pages is really simple and intuitive: with its customizable forms, countdown, scratch card and bulk mail masters many other elements, you can create unforgettable and unique web pages. Continue reading to find out how to use landing pages for effective and engaging Black Friday strategies .
Landing page and Black Friday strategies
The key to successful Black Friday campaigns is to stand out from the rest . This is because all stores, and not only, participate in discounts on Black Friday . So a simple SMS campaign may not be enough on this occasion to attract attention, unless you enrich it with a link to a landing page. Let’s see what features absolutely cannot be missing when creating a landing page for Black Friday.
Build suspense with the countdown
Black Friday has become a highly event, both for those who offer discounts and deals, and for those who want to take advantage of the promotions. The best way to create even more anticipation is to add a countdown to your landing page , until you get to the day the promotions begin. The countdown will not only help create anticipation, but will also let all your customers know when the discounts in your store will begin.
Add fun with scratch cards
The scratch card is one of the features that can make the difference in a Black Friday landing page. The feature offers the possibility of inserting a real scratch card within a web page . In fact, it is calculate the return on investment of your campaigns possible to choose the image “to scratch” (with the finger from a smartphone, or with the mouse from a PC) and the one that will be shown once everything has been scratchd. A fun element that will help increase engagement . For example, why not hide the discount behind the scratch card? An innovative idea that adds dynamism to your Black Friday strategies.
Collect data with customizable online forms
Online forms can be use in several ways on Black Friday:
- To enrich your database with the phone numbers or emails of your contacts . In this case, the incentive to fill out the form could be a special ddicatd discount.
- To confirm participation in an turkey data exclusive event something special to loyal customers, for example by starting Black Friday early just for them.
The data collectd with the form are available in a d section.
Why use landing pages
Landing pages are responsive web pages that can be down to the smallest details. On Black Friday, they are a very valuable resource, because in addition to being able to insert graphic and dynamic elements , they can also contain images of the products that will be on sale, the map to reach your store and much more. Furthermore, an additional advantage of using the Esendex landing page service is that all the web pages created can be shared on any channel: SMS, email, social networks . In this way, the reach will be truly amplified, bringing greater visibility to your Black Friday strategies.