To give you an example, if you’re a growing business that is setting up your sales processes, you don’t want to be stuck on an annual plan, or with a sales engagement tool that doesn’t let you test things out.
You need to be flexible!
That was just one example, but many bulk email marketing services things can be a priority for your specific needs, so keep these in mind.
Okay, now that that’s out of the way, let’s dive into the key features to look for…
1. Multichannel outreach
So, essentially the multichannel automation features you should look for in a sales engagement platform are:
- email + social networks + call dialer all in one place
- automation so you don’t waste time on any extra steps
This one isn’t rocket science, switching between tools is a big pain in the ass. Especially if they don’t all integrate and end up leaving with you some confusing workflows.
Think about it like this – you start connecting with your leads on LinkedIn and Twitter to put your name out there, then send them an email to give them a bit of context, give them a call to put a name to a voice, then follow-up with a friendly message, and finish it off with another email.
If you aren’t automating this process how i manage to earn thousands of euros through cold you are using 5-6 different tools here.
Plus sending everything separately and keeping track of what comes next.
As a sales rep, you are wasting way too much time on this. And as a sales manager, you want your team to focus their energy on something a computer couldn’t do.
Social selling
I know you might be overseeing this word, but hear me out.
You need to show your prospects that you know them, otherwise they will assume that you’re just randomly reaching out to them.
How do you do this?
Find the social network(s) that work best for your leads – aka where they are most active – and hit them up with meaningful engagement on that channel.
What sales engagement feature ties in with this? The ability to connect to social networks within your platform.
Email deliverability optimization
(i.e., keeping your emails far away from spam & keeping your LN from being flagged)
So what does this translate to in terms of sales engagement features?
You need to play by the rules.
And you need a tool that will support india data you on this by giving you an option to set daily limits for you and the entire team, maximize your deliverability, give you an algorithm you can trust, and does not try to cheat the system.