Want to advance your SEO and get an edge over your competitors? Here are three opportunities that will allow you to take your SEO to the next level.
With the growing excitement surrounding artificial intelligence in digital marketing, many SEO newcomers may feel drawn to the idea that AI-powered chatbots are the key to quick success. However, in digital marketing, it’s crucial to stay on top of the technology and be wary of overdoing it.
New technologies like artificial intelligence
Fascinating, it’s still essential to focus on the basics of SEO , which includes optimizing your website, creating quality content, and acquiring quality links.
However, if you’re looking for opportunities to advance and gain an edge over your competition, it’s important to take a look at current Google trends. What’s key for Google? What trends and strong elements are appearing in search results, generating analytics and attracting attention without losing credibility? Gaining insight into what Google considers important can provide strategic insight into where to focus your SEO efforts in the coming year.
Google’s new focus on useful content
The shift from emphasizing “quality content” to emphasizing “useful content” represents a key shift in the digital content paradigm. Google, long focused on content quality, is now moving toward a path where content usefulness is the key factor . Historically, Google has emphasized “just create great content and the rest will follow.”
However, over time, algorithms have become able to determine the quality and usefulness of content independent of the amount of links. If you’ve followed Google’s advice so far and your site is full of quality content, great! However, these days, that may not be enough.
We’ve come to expect that quality content provides context, cites sources, and offers more links. But useful content means something more. It’s content that not only informs, but also provides real value, solves problems, and fulfills user needs, which is a key element in the new approach to SEO and content marketing . To be truly useful, your content must exhibit the following characteristics:
Shows expertise
Useful content is written by subject matter experts who know from experience how things work . In contrast, fully automated argentina mobile database content generated by artificial intelligence or other cheap, mass-produced content simply summarizes other sources found on the web. It is second-hand and not based on experience – which equals poor quality content.
Solves specific problems
Quality content is more journalistic. You need to check sources, verify information, and follow up on other links to gain additional context and insights. In contrast, useful content addresses specific problems from the outset and:
It doesn’t distract, but offers what people need when they need it.
It is not content for content’s sake.
It’s not made for virality
It explains how to solve a common problem or deal with a known issue.
It provides a standalone solution that doesn’t require clicking back to Google.
It offers additional links and how to increase positive reviews on google resources if the user wants to read more on the same topic.
Offers practical advice
Helpful content explains the solution in general terms and offers actionable step-by-step advice for implementation. For example, many “how to start a blog” guides only explain how to set up WordPress , even though it’s usually ready to use with many hosting providers, and how to buy hosting (from the company that pays the highest affiliate commissions).
Helpful content doesn’t require filling
A form, registering, paying, or clicking cpa email list back to Google search results to help. Ideally, the page contains all the information the user needs, not a transit point or “blog spam” linking elsewhere.
Useful content should not be distracting, attention-grabbing, or selling a product or service. You can improve your content and make it useful by:
Treat your existing content as an opportunity
Invest resources into turning it into useful pieces by solving problems people are asking.
EEAT is another significant change Google’s human to Google’s search quality guidelines. Experience is a significant addition to the popular concepts of expertise, authority, and trustworthiness .
The new “E” in EEAT refers to the real-world experience of the people who created the content. Google’s goal is to value first-hand experience.
