You know it. It’s all benefits , you have everything to gain. Now take note of these tips and take a non-stop flight to the success of your company.
1. Personalize your messages
As the saying goes, “every person is a world” . Therefore, the more your message fits the profile of your audience and their needs and interests, the better it will be received.
A great way to add value to your offer is to make the person feel that you have made an effort to provide them with something that they are really interested in. You will only achieve this by applying the power of segmentation and personalization , with the aim of generating the content or offer that specifically responds to their needs .
2. Impact with images
As mentioned before, photographs are key when it comes to achieving conversions in the tourism sector. Their great potential to generate emotions greatly facilitates the purchase decision.
After all, traveling is about experiencing new emotions. Include stunning images of the destinations and activities you offer!
3. Create a sense of urgency Hurry up!
Design promotions that make your Subscribers believe that they cannot afford to waste any more time to access the benefit you are offering them. Use the “last few spots” “for three days only” “the first five will be able to access” style, etc.
These tactics force the prospect to make a decision on the spot and create a sens overseas data e of competition that motivates them to take action before someone else does.
4. Use social media
According to a study carried out by NH Hotels and the Social Media Marketing agency, Territorio Creativo , direct reviews from family and friends influence 61% of tourists when planning their trip.
On the other hand, Facebook is one of the most consulted sources. In fact, 37% check this social network while deciding their destination. To this you must add that during the trip, people share content permanently, making reviews of their destinations, hotels, agencies with which they purchased the package, etc.
All of this means one thing: you need to complement your email marketing strategy with social media . At this point, you need to evaluate where your target audience is.
Did you know that you can create Social Campaigns with Doppler ? If you want your Subscribers to make your mess crawler data ages go viral on social networks, you just have to create a Social Campaign and select which networks you will allow the moving with the times: how businesses should prepare m to share it on.
That’s not all! The Auto-Publishing feature will allow you to automatically publish your Campaigns on the social profiles you have connected.
Traveling involves living new experiences, challenging the unknown, having a thirst for discovery and a desire to experience unique emotions. Strengthen each of these aspects with a creative and attractive message that makes your Subscribers want to land in the wonderful world of conversions .
Do you want to know what else Email Marketing can do for you? Why don’t you try it yourself? Create a free account on Doppler!