Juliana Monacchi
Juliana Monacchi
Content Manager at FromDoppler. He loves reading, travelling, and going to the theatre. He dreams of learning to play the drums.
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Tourism
Make your agency a must-see for tourists and discover how Email Marketing can turn Subscribers into frequent travelers. A direct trip to success!
Something new under the sun: the tourist 2.0
What would you do if you knew that 96% of tourists plan their trips using the Internet as their main source of information? You would probably start to think that you need a Digital Marketing strategy that improves your online reputation and allows you to connect with consumers through the Web.
But that’s not all, there are more facts that will make you think. According to a study conducted by the agency Text 100 :
55% of travelers are influenced by Internet searches . They research, consult and book online.
64% of travelers make their decision based on promotions .
55% are influenced by photos of the destination, so the image is a central part of the tourism promotion strategy.
Although these figures may seem overwhelming, the conclusion is one and extremely simple: every company linked to tourism must have a strategically thought-out online presence , and this strategy must include Email Marketing as one of its key tools when it comes to reaching its target audience: 2.0 travelers.
Email Marketing: Only Benefits
Learn about all the advantages that Email Marketing will offer you when it comes to converting Subscribers into frequent travelers.
Inform your current and potential customers
Tell your contacts about the latest developments in the sector. You can use a Newsletter to do this . It will make you an authoritative reference, which will allow you to generate trust in your audience. And this is already a rule: trust brings loyalty.
Not just news! You can create promotional emails and reach your subscribers with discounts and offers on flights, packages, hotels and destinations. Imagine the benefits: by staying in touch with them, you will always be on their mind and you will be the first crawler data one they remember when hiring a tourist service.
Turn your subscribers into customers and your customers into friends
What would you think about a company that shows interest in havin email marketing trends for 2023 g you as a customer, sending you valuable content to improve your travel experience, as well as exclusive benefits? Keeping in constant contact with the customer will improve your relationship with them and strengthen the bond. To achieve this, you must build a solid database .
Focus on increasing the number of subscribers on your lists to increase the possibility of converting them into customers. At Doppler, we recommend including subscription forms on your site or blog, or presenting them offline. Another good tactic is to organize contests on social networks.
Segment to hit the target
What better way to reach your customer than with the offer they were looking for? The advantage of segmentation is that you can divide your Subscribers according to different criteria such as: birthday, age, sex, preferred destinations, vacation period, number of members in the family group.
Use some segmentation criteria that allows you to personalize your message and make it more effective . This way, you can send them content and offers that are of interest to them . Did you know that according to Kissmetrics , segmenting your lists can improve your results by 50% ?