Creative lead: Mégane’s journey and advice for developing your creativity

I did a CAP in screen printing in Lisieux, Normandy, where I discovered DTP (Desktop Publishing). I moved towards a professional baccalaureate in graphic production in the world of printing. Even though I was able to acquire good technique on software, I was missing the creative aspect. I followed this with a year in applied arts, but it did not correspond to my professional project but brought me a lot in creativity.

I continued my studies with a BTS

in corporate communication, which gave me a strategic and editorial side. And I then joined the GES Network, first following the bachelor’s degree in digital design at ICAN, then the master’s degree in audiovisual korea whatsapp number data communication and digital marketing at ECITV. It is also thanks to Sophie Pisterman Benhamou, the director of ECITV, who gave us an introduction to audiovisual and video during my course at ICAN, that I subsequently joined the school for a master’s degree.

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The ECITV training allowed me to have a more precise vision of the audiovisual professions, and thus strengthen my professional project, while being comfortable and autonomous in print, digital, video, etc.

Why did you choose to go into the creative field?

I do a lot of monitoring work on a daily basis to inspire myself, and I follow design trends, especially in the context of my job.

You are a creative lead at Aon. Can you explain to us what your job consists of, and what your missions are precisely?
I specialize in HR communication for an insurance broker. I support a team of designers in the production of their work, and I produce it myself, to meet the requested brief and taking into account current conversion rate measures the effectiveness design trends. We provide support to add value to the internal communication of the company’s clients. Our core business is the individual social report (or BSI). It is a personalized document, which is sent at the end of the cmo email list year by an employer to its employees, with a summary of its activity: its remuneration, its leave, the benefits obtained, the training followed, etc.

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