Jaroslav Kaucký was the guest of June’s Kafe a marketing , with whom we looked under the hood of fashion marketing. Jaroslav manages the marketing of one of the largest e-commerce fashion groups in the Czech Republic, which includes the fashion portals UrbanStore and Bibloo . beginning, he revealed the hot news , which is the acquisition of both portals by Natland, which also includes the Zoot portal.
And what specific topics did we touch on?
To what extent are sales on both portals dependent on advertising performance?
What is the difference between the two portals and what kind of customers do they target?
Why is Bibloo very popular also in foreign markets russia whatsapp number data , while UrbanStore appeals to customers in large Czech cities?
How does planning take place at the top-line level and how does it subsequently break down into intensive and extensive strategies?
Why is it not enough for Jaroslav and his team to evaluate tube seo optimizes the content and relat using PNO and what role does the margin play here?
What role does customer retention play and how to work with it to make it successful?
What tools to use to support retention?
Why are product comparators such as Glami an unpopular part of the marketing mix?
If you’re interested in the details, take the time to play the recording . In the end, Jaroslav also answered the audience’s questions , for example, what keeps their cu shopping data stomer support busy the most.
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Links to the podcast
Cafe and marketing
UrbanStore
Bible
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