How to increase positive reviews on Google
Positive reviews provide a credible testimony to the quality of your products or services. Customers often trust the opinions of […]
Digital Marketing
Digital Marketing
Google Ads conversion tracking errors
If you want your PPC ads to make money, read this list of conversion tracking mistakes to avoid at all
Digital Marketing
Marketing Attribution: Everything You Need to Know
Marketing attribution involves identifying user actions across various marketing channels that contribute to achieving goals or specific outcomes. Marketing attribution
lead genaretion
AI in your emailing tool
Emailing tools are also aware of the benefits of AI, which is why some of them have already included artificial
lead genaretion
Artificial intelligence in emailing: what can it help you with and how to work with it?
It may seem like artificial intelligence has only recently begun to dominate the world of marketing. You might be surprised,
lead genaretion
Beware of the paradox of choice
Feeling of lack People value things that are scarce. If you create a sense of scarcity in them, you
lead genaretion
Proof that you are worth it
Make your customers feel important and significant to you. Don’t forget about content segmentation and tailor your email
lead genaretion
Use psychology in email marketing, it pays off
Perception, attention, emotional reactions, decision-making, conversion… Although some of these principles may be intuitive, many are based on deep research
lead genaretion
Don’t forget the right calls to action at the right length
Use image compression Large image files can slow down loading and use up user data on mobile devices. Optimize
lead genaretion
Keep your email content short but to the point
Today’s mobile users have limited time and attention spans. To effectively reach this audience, it’s important to keep your
lead genaretion
How to optimize emails for mobile devices
More and more people are opening their emails on mobile devices. Optimizing for mobile is a crucial step to avoid losing potential
lead genaretion
A typical example of what traditional email marketing subjects look like
The principles of non-pressure marketing are completely different. No manipulation or emotional pressure. Of course, when selling time-limited events,
