Do we all agree that e-commerce will take over the retail market? It’s difficult to compete with the vast array of products, fast delivery times, lower prices, and overall convenience that online shopping offers.
It’s no surprise, then, that the number of digital buyers worldwide is expected to reach nearly 240 million by 2022.
It’s also clear why so many bulk sms master brands are opening e-commerce stores.
There are multiple platforms to choose from, but Magento is one of the top contenders, powering 12% of all e-commerce sites . As of January 2022, there are over 167,000 active e-commerce sites on Magento.
If you’re one of them, you might be wondering how to make your online store stand out to your visitors. One option is to use exit-intent popups.
Why eCommerce Brands Should Invest in Exit Intent Tools
Now, you can attract the attention of your website visitors in many ways. For example, you can use a flashy banner with information about your offer.
While this may help attract more eyeballs, it doesn’t always lead to conversions. Many times, shoppers browse multiple websites before making a final decision.
Therefore, before they leave your website, you need to capture their details so that you can re-engage them encourage participation and give viewers control over content and potentially get them to return to make a purchase.
That’s where exit-intent popups come in. Let’s look at a few use cases.
Reduce the number of abandoned carts
Visitors to your site will do more than just browse. They’ll toss a few items into their cart, and then they’ll get distracted and leave the site.
If they don’t use it right away, you can email them reminders (and other future promotions).
Keep visitors shopping without interruption
When you’re shopping, the last thing you want to see is a pop-up. That’s the beauty of exit-intent pop-ups — they only appear when a user is about to click away.
They leave for a reason and you want to get their email ahead of time so you can reach out to make sure they come back.
Upsell and cross-sell your products
Of course, exit-intent popups are meant to capture contact information from visitors who are about to leave. But you can also use these popups to entice visitors to stay and buy.
For example, you could offer cell p data similar products at a comparable price. Or you could showcase a higher-end product that they might be interested in.
Cross-selling and up-selling are crucial if you want to increase sales and revenue.
Next, let’s see which is the best exit-intent popup extension for Magento.