Beware of the paradox of choice
Feeling of lack People value things that are scarce. If you create a sense of scarcity in them, you […]
lead genaretion
lead genaretion
Proof that you are worth it
Make your customers feel important and significant to you. Don’t forget about content segmentation and tailor your email
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Use psychology in email marketing, it pays off
Perception, attention, emotional reactions, decision-making, conversion… Although some of these principles may be intuitive, many are based on deep research
lead genaretion
Don’t forget the right calls to action at the right length
Use image compression Large image files can slow down loading and use up user data on mobile devices. Optimize
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Keep your email content short but to the point
Today’s mobile users have limited time and attention spans. To effectively reach this audience, it’s important to keep your
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How to optimize emails for mobile devices
More and more people are opening their emails on mobile devices. Optimizing for mobile is a crucial step to avoid losing potential
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A typical example of what traditional email marketing subjects look like
The principles of non-pressure marketing are completely different. No manipulation or emotional pressure. Of course, when selling time-limited events,
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Give them enough time to make a decision
According to Rob Hardy, the principle of non-pressure marketing is: Don’t force customers to buy anything from you. Tell
Digital Marketing
Salesforce or HubSpot: Which is the best CRM? What you need to know
Salesforce or HubSpot, when we talk about CRM, are the two platforms that are mentioned the most. This is because
lead generation
What is the Google algorithm and how does it work?
Did you know that 500 million searches are performed on Google every day? Today, this search engine is one of
lead generation
Benefits of Call To Action for your marketing strategy
The Call to Action (CTA) is one of the most useful tools when looking for conversions. It is an attractive and visual way to
lead generation
Content marketing vs. inbound marketing: how do they relate?
Concepts such as content marketing vs. inbound marketing have become very popular within digital marketing strategies, however, they sometimes tend
