It may seem like artificial intelligence has only recently begun to dominate the world of marketing. You might be surprised, but you’ve actually been using AI for a long time . What about Siri? Artificial intelligence is nothing new in emailing either. For example, Gmail can use AI to automatically evaluate which emails are considered spam, and it’s been doing so for quite a few years now.
So why is artificial intelligence being talked about more than ever before? The reason is ChatGPT. The free assistant, which appeared on the scene in late 2022, has completely captivated the public with its capabilities. Get to know the possibilities that AI tools bring to email marketing and learn how to work with them.
Artificial Intelligence ≠ ChatGPT
Artificial intelligence expert Jan Romportl warns against confusing AI with ChatGPT. While artificial intelligence is an umbrella term for technologies that stimulate human intelligence and mimic its activities, ChatGPT is just one form of AI .
This is a so-called generative artificial intelligence that will create content for you based on a large amount of data from the online space. The rich people database chatbot was developed by OpenAI and, in addition to your own website, you can also use it in a number of third-party software.
Why include artificial intelligence in the team?
In short, it will make email marketing more effective, productive, and profitable . How?
- Based on the analysis, artificial intelligence selects the appropriate time to send the email so that your audience receives it at the moment when they most often open their email.
- It will examine your subscribers’ interaction turkey data not only with emails, but also with your website or e-shop, and prepare a perfectly personalized mailing accordingly.
- Generates transactional emails and regular newsletters within minutes.
- They will adjust the wording of your email to fit and appeal to individual segments of your contacts.
- It will run A/B testing and show you what works best in your emailing.
- It will help you come up with an attractive email subject line and answer customer questions.
Save time and money
AI tools (not only) for emails will make your daily agenda easier . Artificial intelligence is fast, never gets tired and in some cases even works for keep your email content short but to the point free. If you learn to work with ChatGPT on a daily basis, for example, then you
- saves valuable time that you can devote to more demanding tasks,
- will reduce costs because it will shorten and simplify the process of preparing the mailing and setting it up,
- will increase revenue because they know how to create exactly the kind of emails your subscribers will want to open.
