Did you know that roughly 45% of emails sent are considered Spam? Yes, that number sounds bad. Maybe your marketing emails aren’t spam, they can be treated as one by your recipient. Note: This post was originally published in June 2015, and updated inand data. For some people, email marketing is the best way to go, but others commit huge mistakes in their marketing emails and think that it doesn’t work. So before you leave email marketing behind, why don’t you analyze your marketing emails first? Maybe there are things you can improve that you haven’t seen yet that’s why your efforts are failing miserably.
So, without further ado, here are the top 10
things you should stop doing in your marketing emails to increase open rates and conversions. Generic subject lines Serious question. How many emails do you receive every day? Maybe too much that you can’t read every single one of them. According to TechJury, the average office worker receives around 120 emails per day. What are the odds that your email will be one of the few opened? Or even just noticed? Too low if your subject line is not as brilliant as Buzzfeed’s email subject lines. Buzzfeed Marketing Emails Subject Line Subject lines are one of the most crucial parts of an email, that’s why you have to be very careful when creating one.
Good thing there are ways you can follow to
make sure that your emails will go directly to your recipients inbox—meaning higher chances of being opened! Avoid spammy words like “free,” “limited time,” “buy,” and using all caps, such as “REMINDER,” and “CLICK.” Be clear. Being witty or super creative with the subject line is fine, but be sure that you’re not compromising clarity. Be clear with your message and intention, and avoid disappointing your recipients by putting up a subject line that will not be further explained in the content. Be concise. Subject lines that work have 50 characters or fewer. Concise subject lines are recommended if you want it to be fully displayed in the email pane—especially for mobile devices.
A good subject line is not too generic that it
doesn’t really speak with your recipients, rather, it should urge them to do something or show that they will benefit from reading your email. Tip: A/B test your subject lines A/B testing is when you change certain parts of your email, whether it be the subject line or body copy, to see how the changes impact your results. By A/B testing, you get to see what works with your audience and what doesn’t. For example, if your subject lines with puns get consistently higher open rates, then moving forward you know it’s better to have punny subject lines.
Images that don’t display properly We’ve all
experienced receiving marketing emails albania phone number library with broken images. I know… that’s frustrating. Although you can’t always blame yourself or your email marketers for instances like this, because not all recipients can receive visual elements—some can only receive in plain text. What you can do instead is to limit the usage of images, and make sure that you have proper alt text for all your images to keep your readers away from being clueless on what your images are all about. Buzzfeed Marketing Emails ALT Text Usage of “no-reply” emails Generic addresses, especially ‘no-reply’ ones prevent your readers from engaging with your business.
And we don’t want that. We want to receive emails
with email addresses that we can reply to—where we can ask questions or give feedback. ‘No-reply’ email addresses have also been proven to decrease open rates, and increase unsubscribe and complaint rates. If you’re not yet convinced that you should give up using ‘no-reply’ email, perhaps this guideline will finally persuade you. The CAN-SPAM Act: A Compliance Guide for Business According to the first item in the CAN-SPAM Act, “Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
” Generic salutations Personalization is a very
important part of email creation. We the hierarchy of layers is preserved give value and attention to emails that we know is made especially for us. And how do we know it’s for us? When it’s addressed to us—when names are mentioned. So stop that “To whom it may concern,” “Dear Sir,” or worse, “{INSERTFIRSTNAME}” salutation and start using actual names. “…years and years of sifting through emails has conditioned people to discard anything that doesn’t come from a recognizable friend or family member and/or doesn’t open with a personalized greeting. Any message that doesn’t refer to the recipient by name is getting discarded—period—never to be pondered again.
You have to be on a first-name basis
with your recipient. That’ll get you in the resource data door, so to speak, and leave the recipient open to reading your message.” -Dan Forootan (How Important Is Personalization To Your Email Marketing Campaign?) If you’re using an email marketing software, check if you’re typing the correct personalization shortcodes. You wouldn’t want your subscriber to end up with a “Dear ,” or again, {INSERTFIRSTNAME}. Misleading content in marketing emails You promised something good in your subject line. Now you make sure never fail to keep their promises.
