Just like Google, social m ia platforms regularly update their algorithms. This is to optimize and personalize user experience by delivering content that are most relevant to their users. Adam Mosseri, Head of Instagram, clear some misconceptions and explain Instagram’s algorithms yes, it’s plural and you’ll understand why shortly in his latest blog post .* This article will summarize Mosseri’s blogpost and what it means for Marketers’ Instagram strategy.
Instagram’s Algorithm: What is it and how
Mosseri start with a common misconception about the existence of “the Instagram Algorithm”. Instead of using a single, all-encompassing algorithm, Instagram collects “signals” from users, creators and available posts to determine what users see. Each part of the App including Explore, Stories and Reels has their own algorithm bas on user preference. For instance, Instagram Fe and Stories will rank recent posts by people who are follow by the user, because users generally want to see posts from their friends and close ones . On the other hand, the algorithm of Explore is very different as people tend to use it to discover new things.
crucial “Signals” that determine your post’s visibility
Instagram collects thousands of “signals” to rank a employment database user’s Fe and Stories, including the user’s interests and usage habits, information about the creator, information about the post, etc. Here are the most crucial signals in order of importance:
Information about the post – this includes basic information such as when it was post and video length and the popularity of the post as indicat by the number of likes, etc.
Information about the creator – Instagram
uses information like how people have interact with what is the delivery time for an application? the creator in the past to determine if a user would be interest in his/her content
The user’s activities – signals such as the number powder data of posts the user lik will tell Instagram what kind of content the user might be interest in
The user’s history of interacting with someone – Instagram pr icts whether a user will be interest in a creator’s content by looking at his/her past interaction with the creator