YouTube SEO can improve video rankings and views. It can also help your videos get on the first page of Google, thereby reaching a wide audience on Google. In recent years, Google search results have become more diverse, including search results in various formats such as images, videos, and product descriptions, depending on the user’s search intent. YouTube videos are also includ in the search results for certain types of keyword searches, as shown below:
Search Ranking
Google search results: keyword
When searching for “youtube seo,” the second search result is a YouTube tutorial video on this topic. Some keyword searches even show the video as the first search result, like for “keto b
Google search results: keyword – “keto bread”
Of course, not all keyword searches in Google will include video search results. Google will first check if the searcher for a particular keyword is interest in viewing video results. Since users searching for “keto bread” are usually looking for recipes and prefer to watch videos, Google will include videos about keto bread recipes at the top.
Is YouTube SEO the right strategy for your brand?
YouTube videos have huge potential—but they’re also expensive. To understand whether YouTube SEO is right for your brand, you can consider ( ) the demand for videos relat to your industry; and ( ) the Google search results for keywords relat to your industry:
The video ne s of your industry
If there is a high demand for YouTube videos relat to rich people database your industry, then YouTube SEO might be the right strategy for your brand. Here are some typical high-demand video categories:
Beauty – Such as makeup tutorials
, cosmetics unboxing videos, product what are the metrics that indicate that your app is successful? demonstrations and comparisons, etc.
Food and Beverage – Such as recipes, kitchenware powder data unboxing, product demos and comparisons, restaurant taste tests, etc.
Consumer electronics – such as product unboxing, demos and comparisons, gaming videos, etc.
Hotels and Travel – For example, accommodation vlogs have been extremely popular since the pandemic.