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Apple iOS 5’s new Mail Privacy Protection is putting an end to email activity tracking
Mail Privacy Protection
Data privacy is at the heart of the
digital marketing industry and Apple has always seen it as one of its key competitive ges. The iPhone maker announc at its latest developer conference that a new Mail Privacy Protection feature will be launch with its iOS 5 release. The announcement shock email marketers with three short sentences: “Hides your IP address. Hides your location. Hides if you open emails.”
While this new feature is controversial, it is not a surprising move from Apple. about data privacy and Apple is helping to protect personal data. In the previous iOS 4.5 release, Apple introduc the functionality to limit mobile app tracking, so that app activity can only be shar with the app developer after the user has opt in. Mail Privacy Protection is now the next big thing.
What user data will be protect ?
Although Apple has not releas full details of exactly how Mail Privacy Protection works, there are already growing speculations. Apple has explicitly stat that the feature will hide email opens. Currently, without Mail Privacy Protection, when you open an email, it is likely that the sender can obtain your personal data such as IP address, type of device, location etc. If you think about it, it is a lot of personal bc data thailand data for just an ’email open’. And Apple is sending a clear message to email marketers that just because someone has open your email, you have not earn the right to obtain their personal data. Email marketers must drive further engagement with customers rather than just ’email open’.
Although, the impact is limit only to
emails open in Apple Mail App and will not affect is it better to buy products for your store emails open in other email service providers such as Outlook or Gmail. Bear in mind material data the growing trend of data privacy, it is difficult to determine whether these email service providers will follow Apple’s lead and introduce email privacy protection features of their own.