YouTube is the world’s second largest search engine – more than 40% of respondents said they have purchas new products discover on YouTube. (Source: Think With Google ) Like Google, YouTube uses algorithms to sort video search results and push videos that users are interest in. You information of the video (such as the title and video description) to make it easier for the YouTube search engine to understand the relevance of the video to the keywords us by users, thereby improving the ranking and coverage of the video in YouTube search results.
From YouTube rankings to Google search rankings
In addition to improving the ranking and number of views of your videos, doing a good job of YouTube SEO also has the opportunity to get your videos on the Google homepage, reaching a huge number of Google users! In recent years, Google’s search results have become more diversifi , adding search results in different formats, such as pictures, videos, product introductions, etc., bas on the searcher’s intent. Google adds YouTube videos to the search results page for certain types of keywords, as shown below:
YouTube Video
Google search results: keyword
When searching for “youtube seo”, the second search bc data philippines result is a relat tutorial video from YouTube. And for some keywords, the first search result is already a video! For example, “keto bread”:
For example, “Keto Bread”
Google search results: Keyword – “keto bread”
Of course, not all Google keywords
will display video search results. Google will first how to lower the cost of promoting your posts determine whether users who search for the keyword will be interest in videos, and then decide whether to include videos in the search results. Since most people who search material data for “keto bread” want to search for keto bread recipes, and people who generally search for recipes prefer to watch videos, Google puts the keto bread recipe video at the top.