Do you know why the organic reach of Facebook posts decreases when you use Ads?” asked me Dani , one of the students at Fundesem’s MMDI where I teach this subject. The question confused me a bit because I thought I hadn’t heard correctly. liarPhoto rights by Fotolia “Excuse me, can you repeat the question?” I reply. “Yes, of course. When I promote my posts, I have noticed that the organic reach shown on Facebook has decreased,” he explains again. “That doesn’t make sense,” I reply, and tell him that during the break we looked at him calmly.
How does this organic reach thing work
Let’s quickly see what we’re talking about. The famous organic reach is the number of people Facebook shows your post to . It depends on the also famous Edge Rank , which is briefly related to the number of interactions you get with everything you post. Many people also talk about a percentage. If you have 1,000 fans on your page and on average 100 people see your posts, that’s 10%
Any specific study.In the communities I have created (in the linked post I tell what I have done) recently my ratio is much better. Some even have a reach of 100%. This means that if there are 1,000 fans on the page, the publication is seen by an belgium whatsapp number data average of 1,000 people. In theory it’s quite simple. Organic reach is the number of people who have seen a post. If Facebook says that today there are 628, for example, it’s impossible that tomorrow there will be fewer , or at least that’s what I thought .
Making up the reach of ads
– the case of Dani When Dani showed me the two screenshots I was surprised, to put it mildly. I asked him for permission to publish a post on the subject. As of today I have no concrete explanation for what you can see below. 6,671 people reached bulk lead before launching the campaign 6,671 people reached before launching the campaign 6,615 people reached (-1%) after launching the Facebook Ads campaign 6,615 people reached (-1%) after launching the Facebook Ads campaign The first screenshot shows 6,671 people reached.
The second (once the campaign was launched)
shows an organic reach of 6,615 people. It is true that in absolute percentage terms the difference is 1% so the drop is not that significant but it is still what is a company logo api surprising. My first intuition is that the organic reach shown by Facebook is only an estimate and is updated frequently. Since it is not an exact figure, it may be lower tomorrow than today.
The other is that it moves reach from organic
to paid to give a better picture of the effectiveness of the ads. The case presented seems not to be exceptional because several people have confirmed to me that they have observed small drops in what Facebook shows as organic reach after having activated ads. k Ads. I will investigate the topic further.